James A. Litten

1999 – Present
Lead Web Developer
Litten Associates, LLC
Developed and maintained multiple websites, managed servers, directed online advertising revenue and campaigns with varied development and leadership responsibilities including:

• Developed 500+ page website using dynamically-generated pages based on multiple MySQL databases and PHP
• Created data-driven development server that publishes website pages on production server, creating lean pages that can handle increased traffic and use reduced bandwidth
• Converted deprecated HTML to HTML and CSS to separate styling from context on 500+ page website
• Used JavaScript to work with the DOM to give a better dynamic user experience
• Customized JavaScript and CSS website menus and site navigation to display 80+ web pages
• Used PHP and MySQL to develop server-side functions
• Reduced server load by 90% by optimizing images and removing unnecessary database calls to allow more simultaneous connections
• Incorporated cross-browser, phone and tablet compatible social media sharing using CSS styling and JavaScript to manipulate the DOM
• Used JQuery and CSS to create table-less responsive image ad product galleries without increasing server load
• Installed and setup Apache and IIS web servers, including DNS and security settings, while maximizing performance settings
• Optimized and maintained Apache and IIS web servers
• Used website analytics to optimize website visitor experience
• Extensive use of A/B split testing to create and optimize website sales funnels and increase conversions
• Used tools to analyze website traffic to increase conversions
• Stays current with Google Quality Guidelines and adapts websites in accordance to maintain and improve search engine rankings
• Performed A/B split testing of online advertising to determine most profitable placement and networks
• Managed online advertisers participation and placement
• Tested and managed various ad servers, including Google/DoubleClick
• Minimize advertiser network code impact on website performance
• Protect websites from malicious hijacked advertising network code
• Managed AdWords accounts since 2005
• Achieved Certified AdWords Professional status
• Maintained high conversions by tweaking ad keyword quality and ad text to maximize ROI
• Made use of extra features to target ads to specific locations, times, and demographics
• Aggressively blocked malicious ad clicks
• Constant A/B testing to maximize ad conversions
• Detect and prevent numerous website hacking attempts from world-wide sources
• Remain current with security best practices
• Installed and manage highly-customized Piwik open-source analytics server using PHP and MySQL back-end, providing live web analytics for all websites included
• Hand-coded compliant HTML coded websites that display properly on wide range of browsers and devices
• Customized WordPress Multiple User (WPMU) installation and files to run efficiently with 150+ independent blogs
• Created custom WordPress themes and wrote text editor plug-ins and theme plug-ins to control advertising placement based on theme chosen
• Maintain WordPress security and prevented all hacking attempts.
• Created custom themes for MediaWiki site
• Managed MediaWiki database and wrote update-proof customizations
• Created various online tools for gaming using client-side JavaScript and HTML5 that are cross-browser, tablet and phone compatible
• Developed custom calendar application to dynamically deliver Google Calendar data using custom plug-in

1998 – 2003
Director, Administrative Computing
Mathematica Policy Research, Inc.
Managed Administrative systems including General Ledger, Accounts Payable, Accounts Receivable, and Budgets with additional responsibilities as Project Manager for administrative IT projects and Database Administrator.

• Provided group and single-user training and workshops
• Gave presentations on new technology and best practices
• Enjoyed performing public speaking engagements to local civic groups on new technology
• Commended for training and education users in clear language without jargon